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SOLUTIONS AND SERVICES
Edra collaborates with the leading entities in the healthcare sector designing advanced solutions that reshape the value chain and contribute to tangibly building the future of the Healthcare system.
Edra designs new processes, new platforms, new systems for improving the knowledge and the decisions of patients, clinics, pharmacists, decision makers and reps: levers that can drive the evolution of the system, guaranteeing better dialogue, the prompt availability of essential information and effective processes.
It works through its own Scientific contact centres (for remote scientific information and patient support programs) and call centres (for market research surveys and profiling activities).
It provides custom solutions and services thanks to a dedicated team of professionals that operate in the following areas:
PUBLICATIONS &
ADVISORY BOARDS
DIGITAL
SOLUTIONS
RESIDENTIAL,
ON-THE-JOB AND
ONLINE TRAINING
COMMUNICATION
& PR
PUBLICATIONS & ADVISORY BOARDS
Thanks to its many years of experience in the management of advisory boards with national and international Key Opinion Leaders, Edra is able to provide practical and clear indications contextualised in the clinical, management and organisational environment, also in cases where guidelines and the context do not yet provide certain or widely agreed-upon answers.
Advisory boards and round tables with the most expert and recognised clinics, decision makers in the area of spending, health economists, associations, advocacy groups, pharmacists and healthcare operators produce different solutions:
- Submission of articles to international indexed journals
- Paper and digital publications (available in online stores)
- Consensus (Delphi, RAND, Choosing wisely etc.)
- Position papers
- White papers
- Strategic reports
- Observational studies
DIGITAL SOLUTIONS
Edra is constantly focused on the research and development of innovative and digital solutions that can create value by redressing inefficiencies and improving healthcare for the future of the Health system.
The authoritative and interactive digital solutions developed are focused on courses of treatment and the integrated management of illnesses, promote patient empowerment and telemedicine and improve information and dialogue. In addition to the great advantages they have for the health of the general public, they also benefit clinics and healthcare operators and, in general, the entire community.
- Patient personal trainers
- Digital libraries
- Network Hub&Spoke
- Web monitoring & advocacy
- Loyalty programs
- Web & mobile
- Multichannel: eDetailing & phone detailing
- Telemedicine
- Live congresses
RESIDENTIAL, ON-THE-JOB, ONLINE TRAINING
An accredited and qualified supplier, winner of "The best CME provider" Italian award, Edra is a leader in the development of medical and scientific knowledge.
Its publishing expertise, its network featuring the most authoritative opinion leaders and its collaborations with the most relevant healthcare institutions all contribute to a training programme of unique and special value, synergic and complementary to the expertise of all its resources.
From classroom training to distance learning solutions and training on the job, Edra offers healthcare professionals various courses and tools for updating and developing their technical and practical skills.
COMMUNICATIONS & PR
With the dedicated team, Edra covers all aspects of healthcare communications, from PR to digital solutions, to educate and inform the public and health professionals.
Edra is the ideal partner for formulating structured projects, for ethically guiding and steering all business development activities and reputation management and consolidation actions.
- Public affairs
- Press Office & PR
- Communication support
- Brand & pharma communications
- Medical & healthcare communications
- Media relations (press conferences, press briefings)
- Advocacy & influencer engagement
EDUCATION
Edra supports the growth and professional development of university students of all medical and scientific subjects and Medicine post-graduates.
It is a leader in the field of university texts - paper-based and electronic - and advanced new teaching solutions: Netter’s Anatomy and Gray’s Anatomy are just two of Edra’s university publications which, on average, are read by 1 in 2 Medicine students during their degree courses.
Through its online exam preparation solutions, exercises for self-testing, admission tests for Medicine and Surgery degree courses, manuals and reference guides, and Studenti33 - a new community for Italian university students - Edra develops new forms of relationships with students and between students.
With Edra Academy, an international training workshop involving high-profile and authoritative lecturers, Edra supports the training and updating of professionals all over the world in order to provide patients with increasingly effective treatments.
PROFESSIONAL TOOLS
CODIFA
Every day Edra helps thousands of professionals make clear and precise choices thanks to traditional and advanced systems such as Codifa - L'informatore Farmaceutico, the drug search engine containing comprehensive, up-to-date and accurate information.
L'informatore Farmaceutico
The doctor's and pharmacist's "Bible"ť,
over 100,000 copies a year
Codifa.it
The "Google" of drugs and health
products
- Safecare, the prescription support system
- Serinfar, the regulatory database
- FarmaCheck, the tool for checking the suitability of medicines and related interactions and precautions
Codifa
The drugs and health product database
- Pharmacological interactions with University of Milan
- Names of foreign medicines
ONE
One is the new modern and effective CRM solution, highly profiled for the pharmaceutical world. Cloud-based, it comes with a web interface and iOs app. It integrates the Sales Force Automation module with functionalities that cover the entire customer management sphere: data analysis, management of local initiatives, e-detailing etc...
PROFESSIONAL UPDATING
Edra supports the updating of hundreds of thousands of professionals thanks to:
- the most authoritative online and paper-based publications;
- a broad catalogue of professional texts featuring over 550 titles and over 200 e-books;
- a wide range of training courses;
- cultural events and conferences.
The Healthcare Innovation Hub is an innovative structure that operates on the global panorama as a catalyst for identifying and fostering new forms of communication and new operating models in the areas of Healthcare, Science and Medicine.
IT FOCUSES ON THREE MAIN THEMES:
- The culture of innovation in healthcare Creating a new organic cultural fabric for the evolution of Healthcare with training and educational initiatives aimed at companies and "literacy" courses for decision makers in the area of spending and professionals.
- Real world data Proprietary systems and algorithms for the collection and analysis of Real Life data, processor registers for monitoring treatment, publications on the usage and value of data.
- Digital Disruption Initiatives and collaborations regarding the redesign of models determined by the digitalization of healthcare: protocols for communication on social networks, deep learning algorithms for profiling.
Codifa
The drugs and health product database
- Pharmacological interactions with University of Milan
- Names of foreign medicines
STRATEGIES AND HEALTH POLICIES
Through a team with specific and unique expertise, Edra helps companies and institutions to define the best ways of accessing healthcare:
- Strategy
Payer & clinical advice, horizon scanning, advisory boards - Access
Frameworks and negotiation models, mock negotiation workshops, dossiers - Evidence
Registers, clinical and organisational audits, RWE - Engagement & dissemination
Institutional events, think tanks, publications
